December 21 2014 Latest news:
I fully realise this piece elevates me to a position somewhere between Ebenezer Scrooge and The Grinch, but as the big day approaches I have to admit that the magic of Christmas has long since disappeared.
Life is so confusing, isn’t it?
Over the last few years’ bookmaker Paddy Power, has made a name for itself using controversial stunts for self-promotion. It started this in 2010 when it erected the largest ever ad hoarding on Cleave Hill which conveniently faced the Cheltenham race course ready for the gold cup. Other stunts followed, from adding a jockey to the 3,000 year old Uffington White Horse to getting Arsenal’s Nicolas Bendtner to wear and display Paddy Power pants at Euro 2012. They even have a dedicated team coming up with these headed by “head of mischief”.