December 8 2013 Latest news:
I think we all sometimes feel that Norfolk doesn’t get the exposure it deserves.
In August I wrote a column about facial recognition in advertising. It was in response to the announcement from one of Sir Alan Sugar’s companies, Amscreen, that it was fitting facial recognition cameras to billboards to allow them to show more targeted advertising to individuals. The cameras could tell whether someone was male or female and approximate age and deliver ads appropriately.
No-one wants to see gas and electric bills go through the ceiling.
The term “brand experience” is often misused and miss quoted. Academically speaking it’s the experience your brand gives a consumer and so how they emotionally react or connect with it. This is based on whether it fulfils and is responsive to their needs, and very simply how it makes them feel. Retailers spend millions trying to get that bit right when you walk into a store. Unfortunately it has now also become a catch all phrase that encompasses a whole new area of marketing.
A piece of research I read this week once again did what it was supposed to and challenged my thinking about how much I really know about our customers.