July 24 2014 Latest news:
Over the last few years’ bookmaker Paddy Power, has made a name for itself using controversial stunts for self-promotion. It started this in 2010 when it erected the largest ever ad hoarding on Cleave Hill which conveniently faced the Cheltenham race course ready for the gold cup. Other stunts followed, from adding a jockey to the 3,000 year old Uffington White Horse to getting Arsenal’s Nicolas Bendtner to wear and display Paddy Power pants at Euro 2012. They even have a dedicated team coming up with these headed by “head of mischief”.
One of the things I love about marketing is that there are elements of it which to the outside world are an afterthought, but are actually a science and art form in their own right. Take packaging for example. You create a product and to keep it safe for transport you put it in a box and that’s it done, but actually that’s just the beginning.
I read a lot of marketing research and papers on brand and branding as part of my job which are often very dull.
I have recently suffered a great loss as my beloved trusty Xbox 360 games console died. Now you might think that at 42 I am too old to play video games but the stats would disagree. Today games players cannot be defined by a particular age, sex or social group.
It’s not often you can say that a 30 second television ad changed a company and an industry but in the case of Apple’s “1984” ad aired during the 1984 Super Bowl it’s true.